Digital Transformation EXPO Europe - what's it all about?
How will attending benefit you, your projects and your company?
A recent McKinsey report stated that while 8 out of 10 survey respondents say that their organisations have undertaken Digital Transformation projects in the last 5 years, less than 30% have been entirely successful*. So the challenge for businesses like yours is clear; Digital Transformation is inevitable, and presents a great opportunity, but a lot of cultural and business change is needed to make it work. Digital Transformation EXPO Europe, with its hundreds of expert speakers and exhibitors, will help light your path to a successful Digital Transformation of your organisation.
*McKinsey & Company: Unlocking Success in Digital Transformation
Evolving from what was once IP EXPO, we at Digital Transformation EXPO (DTX) recognise the rapidly increasing need for businesses to digitally transform. showcase the latest ‘must have’ technology and insight from the world’s leading brands and experts, connecting businesses like yours with the information and technology that they need right now.
For the first time ever, to meet booming demand for collaboration tools and unified communications (UC), we are co-locating DTX with UC EXPO, Europe’s most extensive UC event.
How do you 'do' DTX Europe?
So if you are a networks and infrastructure expert, you can have a dedicated event experience around that technology, but if something catches your eye in the AI theatre that you’d like to find out more about, you can pop in there … and then you may be on your way back from a coffee break to find that there’s a cyber security vendor that one of your colleagues has recommended, so you go to their stand to get a product demo. This is how Digital Transformation EXPO Europe can work best for you. What’s more, if you can bring a whole project team to the event, you can visit concurrent theatres and compare notes later – with each individual getting access to 12+ hours’ worth of seminar content, the more people you have on site, the more collective learning you can get!
But just what is digital transformation?
Digital Transformation (DX) is a radical change of strategy which, for most organisations, is fundamental to both staying relevant to your customers and also opening up new revenue streams. Driven by changing customer expectations and a raft of new technologies organisations are embarking on a journey of essential change to every aspect of their business.
DX and you
The question is, what does Digital Transformation mean to YOU? Firstly let’s define what DX isn’t. It is not updating your website. It is not having a chat bot. It is not even just building an app. You won’t “complete” digital transformation either it is an ongoing process which will continually develop and evolve what we can say though is that longer you take to jump on the train the harder it will be keep up.
DX requires your entire organisation to work together to re-imagine how you interact with your customers, how they find, choose and buy your products. How your organisation communicates internally and with its suppliers. How you collect, store and analyse data, how this feeds in to pricing, product development and your marketing. DX affects every department and requires support and alignment from the very top of your organisation down to the most junior team members.
So your role working in the IT department, the cyber security team or as a technical line of business leader is absolutely fundamental in the ongoing digital transformation of your organisation.
Whether you are trying to understand the latest technology capabilities, trying to deploy successful DX project or keep your network and data secure digital transformation is incredibly complicated - we want to simplify it for you.
DTX Europe: What’s in it for you?
- Meeting with peers – what are your peers in other organisations and industries working on?
- Free seminars – ALL the content at DTX Europe 2021 is free to attend, with no paywalls.
- Technology demos – the learning doesn’t just take place in seminars; visit the hundreds of solution suppliers to get hands-on tech demos
- Technical workshops – practical experience of the most in-demand technology solutions from leading global vendors
- See new products and innovations – what can you bring to your business in 2021 and beyond?
– what are the upcoming market trends and threats?